The days of 6- and 15-second video clips are long gone, but that doesn’t mean we’re all able to share full-length feature films. In this guide, we’ll cover sharing YouTube videos, uploading high-quality clips, and everything else you need to know about how to post on Instagram. Whether you’re going live on your Instagram Stories or posting an hour-long cooking tutorial on IGTV, video is a great way to post engaging, evergreen content for your followers. Nowadays, video is one of the most compelling components of the app. In fact, it wasn’t until the (formerly) popular six-second video-sharing app Vine went viral in 2013 that Instagram finally decided to get with the times and allow 15-second videos. There is no content format quite as entertaining as video.įor years, Instagram advertised itself strictly as a photo-sharing platform.